Luxury fashion is a term used often by fashionable people.

The luxury fashion scene is constantly evolving and over the years many fashion trends have come into being. First, the term “fast fashion” came along. Now, fast fashion is a term that means articles of clothing or accessories are meant to be bought and worn only for vanity’s sake. They are not designed to be worn every day. In fact, most fast fashion products are designed to be worn only once, and then they are thrown away because they just don’t last. They look awful after being worn just once or at the most twice and forget about washing them. You will throw it away as quickly as you brought it.

Luxury Fashion: Fast Fashion Vs. Sustainable Fashion

Fast fashion is not sustainable by any means. “Sustainable fashion,” on the contrary, means the makers of the product went out of their way to create a product which doesn’t harm the environment. Sustainable fashion brands use organic materials which do not harm the environment. But fast fashion brands do great harm to the environment! They use very cheap products. They make loads of garments and accessories in a relatively cheap and short amount of time and whatever they don’t sell or use, they end up burning. I’m talking about actually burning all their unused and unsold products by fire!

This burning of all unsold and unused goods actually results in more toxic gases and fumes being released into the atmosphere, which then makes the news media go on and on about “climate change”.

The most famous burning of clothing in these last few years was seen in Sweden when famous fashion brand, H&M, started burning all their excess clothing that nobody bought, releasing gas fumes into the air. Today, all fashion luxury brands have followed this trend. Chanel, Louis Vuitton, Gucci, Hermes, etc… all repeatedly burn stuff that just doesn’t sell or stuff that they see as extra. They do this to make the young and impressionable believe that they are the number one best-selling brands in the world. If there is an excess of clothing or accessories in the world market, then that would lower the prices for those luxury products. So, they burn to make it look like there is not a lot of it. That it’s unique and valuable because it is so rare. When, in fact, it is not rare and it is not a real luxury!

Luxury Fashion: Logo Mania

Moving on, “Logo Mania” is just another term in luxury fashion for fashion designers to describe their products having a lot of signatures bearing the designers name on them. In the last decade, we have seen countless examples of this trend everywhere. From the catwalks of Paris and Milan to the city streets of virtually every town on Earth.

Luxury Fashion: Simple T-Shirt or Not?

Take a regular white t-shirt. It looks good itself just an all white t-shirt, but then the designer slaps a logo or signature of their name or their company name on it and bravo! You now have in your hands not a regular $5, $10, or $20 t-shirt but now it’s transformed into a logo mania t-shirt costing you a cool $510! Now, the question here is; is this simple white t-shirt with a logo attached in the middle really real luxury? I think not.

Is a handbag or wallet with a Chanel or Louis Vuitton logo attached really real hard to find premium luxury? When you can go anywhere on this planet and find these same products in the shops, in city streets, even online, you find these logo mania everywhere. Is this real? Is this really real premium luxury or luxurious product that you can’t or won’t get anywhere else!? I think not!

Logo Mania has persisted and will remain as a great selling point for any and all well known or well established brands who thrive on making their name into a worldwide marketing phenomenon. It works well with the upper class people, and it also works well with the lower classes, because everyone no matter how rich or poor, wants quality products with logos that inspire them to spend more than they really have and thus, impress or try to impress others in their circle of society.

The Evolution of Influencer: Sophia Richie And The Rise of Quiet Luxury

Then we got news on all our social media platforms that model and famous singer Lionel Richie’s daughter, Sophia Richie, is getting married to Elliot Grange. The boy’s father is CEO of Universal Music Corporation.

They make big announcements on Tik Tock and keep posting every little detail about the now famous bride like she was the Queen of England! I’m talking relentlessly, posting everything about Mrs. Sophia Richie, as if the world even cared before or knew she existed before this?

Anyway, and then this term or language lingo rises like a phoenix out of all the commotion and craziness that her wedding day stirs up, and it’s the thing that everyone seems to be talking about these days and referencing her as the model: “Quiet Luxury.”

Now what is quiet luxury? Was luxury too loud before this, so now we must be quiet? Lol. No, quiet luxury is being brought up because people are supposedly tired of all this fast fashion or logo mania nonsense, so, when Sophia Richie strategically started relentlessly promoting herself on all social media platforms, and people started noticing that, “Hey! She’s not wearing anything with logos on it. Or she is not claiming to be interested in any one brand but all her clothes and accessories are high quality and high-class expensive items.” Then she became known as a “quiet luxury woman.”

Now, Sophia does like to occasionally flash logos, as do most others, but she does it in a way that makes it look easy and comfortable and not in your face.

How Long Will Quiet Luxury Last?

Quiet Luxury is a relatively new term in the fashion game, and it will last as long as there are people like Sophia Richie who have the money and power to promote it.

What is Real Luxury?

As for real luxury, the term is something of an enigma. Is a diamond ring really a luxury? When you do realize that the world’s diamond supplies are extremely regulated to ensure that not a lot of diamonds come to market at once.

Are Gemstones Selling Everywhere Really Luxurious?

Because diamonds in reality are easy to find if you want to buy them. But the prices are very high so that nobody gets more than they should. Even rarer gemstones, but not so strictly regulated as diamonds, are the emeralds, rubies, and sapphires. All other stones from the humble agate and jasper to the popular tiger’s eye and purple amethysts are all readily available in craft stores or malls and there are loads of gems online too. If you know where to look, you can find great deals. But probably not for diamonds because they are in a more complex and controlled market, but the other gems you can find everywhere. Now, is this really a real luxury? No. No. No.

The Case For Real Luxury

Luxury should be defined by the person holding the items.

If I think that a popular handbag is cool or luxurious or great, then that is my personal opinion on that handbag and nobody else can take that opinion or that feeling away from me. If you wear a pair of pants, and you feel comfortable or good in them then for you that is a real luxury.

We really don’t need social media stars like Sophia Richie or popular YouTube personalities to dictate to us what we should or should not wear or what we should or shouldn’t buy.

Luxury can be as simple as taking a long relaxing nap or bath. And luxury can be as complex and as sophisticated as some Hollywood celebrity buying mega-watt diamond jewelry from big celebrity jewelry designers like Loraine Schwartz.

In short, luxury is all about the consumer and what you make it be. What do you do when you want to live luxuriously? Do you go on holiday? Do you buy expensive clothing or accessories?

This is just an opinion piece.